From a single pilot yard to a platform committees ask for by name
In 2019, a small team spent three months inside a district APMC in Madhya Pradesh, timing how long a sack of wheat took to go from truck to trader to bank transfer. The answer was, on a good day, four days — most of it spent on paper that moved between five different desks.
We built digital weighing and e-auctions to close that gap, not to replace the auction system traders already trusted. The first version ran on two tablets and a borrowed weighbridge. The committee's own arrival-to-payment time dropped to under a day within the first season.
That pilot is still one of our reference sites. Everything we've added since — farmer payments, licensing, market analytics — has been built the same way: in the yard, with the people who use it every morning.
